Former Police Officer Mike Rapson dives deep into societal issues that ordinary citizens of today are pressured into remaining silent about. As half owner of the Non-Negotiable Brand, along with his wife Jen (former pediatric Nurse), the brand will focus on moving forward as a society, where living in fear is no longer a natural way of life.Having witnessed the media and current political climate outright abuse society for too many years to count, Non-Negotiable Brand - The Podcast will look to make people laugh, critically think, become healthier both physically and mentally, and above all, realize what their own life Non-Negotiables are.